How to Add Testimonials to Shopify: Complete Guide (2026)
Step-by-step tutorial for adding customer testimonials to your Shopify store using GetProofz. Increase conversions with social proof widgets.
How to Add Testimonials to Shopify: Complete Guide (2026)
Shopify stores with customer testimonials convert 34% better than those without. This step-by-step guide shows you how to add testimonials to your Shopify store using GetProofz—no coding required. By the end of this tutorial, you'll have beautiful testimonial widgets on your homepage, product pages, and anywhere else on your Shopify site.Why Testimonials Matter for Shopify Stores
E-commerce conversion data:Overview: What We'll Build
By the end of this guide, you'll have:Prerequisites
Before starting:Step 1: Create a GetProofz Project
1.1. Sign up for GetProofz Go to [getproofz.com/signup](https://getproofz.com/signup) and create a free account. 1.2. Create your first projectStep 2: Collect Your First Testimonials
Before adding widgets, collect 5-10 testimonials.Option A: Import Existing Reviews (If You Have Them)
From Shopify reviews:Option B: Request New Testimonials
2.1. Get your testimonial form link Go to GetProofz Dashboard > Your Project > Click "Share Form Link" Copy the public form URL (e.g.,getproofz.com/t/your-store-slug)
2.2. Send to recent customers
Email template:
Subject: We'd love your feedback on [Product Name]
Hi [Name],
Thank you for your recent purchase of [Product Name]! We hope you're loving it.
We're collecting feedback from customers to help others make confident purchase decisions. Would you mind sharing your experience?
👉 Share your testimonial here (2 minutes): [Your GetProofz Form Link]
As a thank you, we'll send you a 10% discount code for your next order.
Thanks so much!
[Your Name]
[Your Store Name]
Pro tip: Use Shopify's email automation to send this automatically 7 days after purchase.
2.3. Approve testimonials
As testimonials come in:
Step 3: Add Testimonial Widget to Shopify Homepage
Now the fun part—displaying testimonials on your Shopify store.Method 1: Using Shopify Theme Editor (No Code)
3.1. Get widget embed code
3.2. Open Shopify Theme Editor
Method 2: Adding to Theme Code (More Control)
For developers or advanced users. 3.1. Access theme codesections/ folderindex.liquid or home.liquid (depends on your theme)
What Our Customers Say
3.4. Add custom CSS (optional)
Go to assets/theme.css and add:
.testimonials-section {
padding: 80px 0;
background: #f9f9f9;
}
.testimonials-section h2 {
text-align: center;
margin-bottom: 40px;
font-size: 32px;
}
#getproofz-widget {
max-width: 1200px;
margin: 0 auto;
}
3.5. Save and preview
Click "Save" and preview your store to see changes.
Step 4: Add Testimonials to Product Pages
Show relevant testimonials on each product page.Option A: Global Widget (All Products)
4.1. Edit product templatesections/product-template.liquid
This shows only testimonials tagged with that product.
Option B: Per-Product Widgets
For specific high-value products: 4.1. Create product-specific projects in GetProofzStep 5: Create a Dedicated Testimonials Page
5.1. Create new Shopify pageWhat Our Customers Say
See why thousands of customers love [Your Store].
5.3. Link from navigation
Step 6: Automate Testimonial Collection
Make testimonial collection automatic after each purchase.Option A: Email Automation (Shopify Email or Klaviyo)
6.1. Create post-purchase email flow Trigger: 7 days after order fulfillment Email content:Subject: How's your [Product Name]?
Hi {{ customer.first_name }},
We noticed you received your order a week ago. We hope you're loving your [Product Name]!
We'd love to hear about your experience. Your feedback helps other shoppers make confident decisions.
Would you mind leaving a quick review? It takes less than 2 minutes:
👉 [Your GetProofz Form Link]
As a thank you, here's 10% off your next order: CODE10OFF
Thanks!
[Your Store]
6.2. Set up in Shopify Email:
Option B: Post-Purchase Thank You Page
Add testimonial request to Shopify thank-you page. 6.1. Edit checkout settings
6.3. Incentivize (optional)
Add: "Leave a review and get 10% off your next order!"
Step 7: Advanced Customization
Floating Testimonial Badge
Add a testimonial badge that follows visitors as they scroll. Code:
Add to theme.liquid before