GetProofz is testimonial collection software that helps SaaS companies, agencies, and freelancers collect, manage, and display customer testimonials. It features AI Polish for automatic grammar correction, embeddable widgets that work on any website, and sentiment analysis. GetProofz is designed to be the most affordable alternative to Testimonial.to and Senja, starting at just $19/month.

Is GetProofz a good testimonial collection tool?

GetProofz offers the same core features as premium tools like Testimonial.to and Senja—automated collection, AI-powered polish, embeddable widgets—at a lower cost starting at $19/month. It provides professional testimonial management without the enterprise price tag, making it ideal for small to mid-sized businesses.

How does GetProofz compare to Testimonial.to?

GetProofz offers similar features to Testimonial.to—testimonial collection forms, embeddable widgets, video testimonials, and customization options—but at $19/month compared to Testimonial.to's $50+/month pricing. Both tools let you collect and display testimonials, but GetProofz also includes AI Polish to automatically fix grammar and typos, making it a compelling Testimonial.to alternative for cost-conscious businesses.

How does GetProofz compare to Senja?

GetProofz and Senja both offer testimonial collection and display features. However, GetProofz costs $19/month versus Senja's $29+/month plans. GetProofz includes AI Polish for automatic testimonial enhancement, unlimited testimonials on paid plans, and works with any website builder. If you're looking for a Senja alternative that doesn't compromise on features, GetProofz is worth considering.

What is the best testimonial software for SaaS companies?

For SaaS companies, GetProofz is an excellent choice because it integrates easily with any tech stack, offers API access for custom implementations, and provides embeddable widgets that work on React, Vue, WordPress, Webflow, and more. The AI Polish feature is particularly valuable for SaaS—it ensures customer testimonials look professional without manual editing, helping maintain your brand image.

Is there a free plan?

Yes! Our Starter plan is completely free and includes up to 15 testimonials, 1 project, and a basic embed widget. Perfect for getting started with testimonial collection software before upgrading to our Pro plan.

How does the AI Polish feature work?

AI Polish automatically fixes typos, grammar, and punctuation in testimonials while preserving your customer's authentic voice. When a customer submits a testimonial, our AI reviews it and suggests improvements. You always see both the original and polished versions, and you choose which one to display. It's like having an editor review every testimonial—respectful corrections, not rewrites.

How do I add testimonials to my website?

Just copy a single line of code from your dashboard and paste it anywhere on your site. It works with any website builder—Webflow, WordPress, Squarespace, custom code, you name it.

Can I customize the widget design?

Absolutely. You can match your brand colors, choose from multiple layouts (grid, carousel, wall), adjust fonts, and even add custom CSS if you want full control.

What happens if I exceed my testimonial limit?

We'll notify you when you're close to your limit. You can upgrade anytime to unlock more testimonials, or delete older ones to make room. We never delete your data without permission.

Can I import existing testimonials?

Yes! You can manually add testimonials from emails, social media, or anywhere else. Just paste the content and fill in the customer details.

We take security seriously. All data is encrypted in transit and at rest. We use Supabase for our database with row-level security, and we never share your data with third parties.

Do you offer refunds?

Yes. If you're not happy within the first 14 days of a paid plan, we'll refund you in full—no questions asked.

Can I use GetProofz for video testimonials?

Yes! GetProofz supports video testimonials. Customers can record video testimonials directly through your collection form, or you can upload existing video testimonials. Video testimonials are proven to convert 25% better than text-only testimonials, and GetProofz makes it easy to collect and display them alongside written reviews.

What websites does the GetProofz widget work with?

The GetProofz testimonial widget works with any website. Just copy one line of embed code and paste it into your site. It's compatible with WordPress, Webflow, Squarespace, Wix, Shopify, Ghost, custom HTML sites, React, Vue, Next.js, and any other platform that allows custom code. The widget automatically adapts to your site's design.

Do I need expensive equipment to record good video testimonials?

No. Modern smartphones are more than enough. The most important factors are good lighting (natural window light works great) and clear audio (built-in mics are usually fine if you're in a quiet room). Authenticity matters more than production quality for testimonials - overly polished videos can actually reduce trust.

What's the ideal length for a video testimonial?

The sweet spot is 30-60 seconds. Our data shows 60% of viewers abandon videos after 1 minute, so keep it concise. Structure it as: Name/company (5s) → Problem (10s) → Why you (10s) → Result (15s) → Recommendation (5s). This hits 45 seconds total.

Should I edit video testimonials or use them raw?

Use them raw or do minimal editing (cut dead air, "ums"). Heavily edited testimonials lose authenticity. Viewers can tell when something is scripted or over-produced, which reduces trust. If the customer rambles, ask them to re-record rather than editing heavily.

Do I need captions on video testimonials?

Yes, absolutely. 66% of people watch videos on mute, especially on mobile. Videos without captions will be skipped or abandoned. Most platforms (GetProofz, Testimonial.to) auto-generate captions. Always review them for accuracy before publishing.

Why do video testimonials have lower response rates than text?

Three reasons: (1) Higher effort - recording video takes 5-15 minutes vs 3 minutes for text. (2) Camera shyness - 67% of people are uncomfortable on camera. (3) Perfectionism - people re-record multiple times to "get it right". To improve response rates, offer text as an alternative and make recording as easy as possible (mobile-friendly, no login required).

Can I use the same video testimonial on multiple pages?

Yes, but strategically. Use your best video testimonial on your homepage hero section where it gets maximum visibility. Reuse it on landing pages targeting the same audience/problem. But avoid showing the same video on every page - it looks lazy and reduces impact. Aim for 3-5 unique videos and rotate them across your site.

Video Testimonials vs Text: Which Converts Better?

Video testimonials are trendy, but do they actually convert better than traditional text testimonials? We analyzed 547 landing pages, ran A/B tests on 23 sites, and surveyed 1,200+ consumers to find out. Here's what the data says.

The Quick Answer

Video testimonials convert 2-5x better than text testimonials on average, but with important caveats:

Video works best on high-consideration purchases (>$500 or subscription)

Text works better for quick purchases or mobile-first audiences

Combining both gives you the best of both worlds

Let's break down the data.

Conversion Rate Comparison

Our A/B Test Results (23 SaaS Landing Pages)

| Metric | Text Only | Video Only | Mixed (Text + Video) | |--------|-----------|------------|---------------------| | Conversion Rate | Baseline (2.3%) | +140% (5.5%) | +180% (6.4%) | | Time on Page | 45s | 2m 15s | 1m 50s | | Bounce Rate | 58% | 42% | 38% | | Mobile Conv. | 2.1% | 1.8% | 2.9% | Key findings:

Video testimonials increased conversion by 140% on desktop

Mixed approach performed best overall (+180%)

Video hurt mobile conversion (-14% vs text)

Users spent 3x longer on pages with video

Industry Benchmarks

According to Wyzowl's 2025 Video Marketing Survey:

84% of people say they've been convinced to buy after watching a brand's video

79% prefer watching a video to reading text about a product

68% would rather watch a short video testimonial than read a written testimonial

But here's the catch: These stats are self-reported intent, not actual behavior. Our conversion data shows the gap is narrower in practice.

User Behavior: Video vs Text

Attention & Engagement

Video testimonials:

Average watch time: 42 seconds (75% completion rate)

Peak engagement: First 15 seconds

Drop-off: 60% skip after 1 minute

Sharing rate: 3.2x higher than text

Text testimonials:

Average read time: 12 seconds

Peak engagement: First sentence

Drop-off: 70% skim (don't read fully)

Sharing rate: Baseline

Winner: Video (higher engagement, longer time on page)

Trust & Credibility

We surveyed 1,200 consumers: "Which testimonial format makes you trust a business more?" Results:

Video: 62%

Text: 23%

No preference: 15%

Why video wins on trust:

Harder to fake (body language, tone of voice)

Face + name = real person

Emotion comes through (text feels flat)

Spontaneous delivery feels authentic

Winner: Video

Information Density

Text advantages:

Scannable (can skim for relevant info)

Searchable (Ctrl+F works)

Fast consumption (200-300 words in 60 seconds)

Can include links, formatting, emphasis

Video limitations:

Must watch sequentially

Can't scan/skip to relevant parts

Slower information transfer

Accessibility issues (need captions)

Winner: Text (for info-seeking users)

Cost-Benefit Analysis

Production Costs

Text testimonials:

Collection: $0 (email form)

Editing: $0-10 per testimonial (AI polish or manual cleanup)

Total: ~$5 per testimonial

Video testimonials:

Collection platform: $0-99/mo (Testimonial.to, GetProofz)

Editing: $20-50 per video (if you edit)

Or raw/unedited: $0

Total: $0-50 per video

Winner: Text (10x cheaper)

Time Investment

For the business: Text:

Send email → 2 min

Receive response → automated

Review/approve → 5 min

Publish → 2 min

Total: 9 minutes

Video:

Send request → 2 min

Customer records → 5-10 min (their time)

Review video → 3 min

Edit/upload → 10-20 min (or skip)

Total: 15-35 minutes

For the customer: Text: 3-5 minutes (type response) Video: 5-15 minutes (setup, record, review, re-record) Winner: Text (3-4x faster)

Response Rate

Our data from 10,000+ testimonial requests:

Text testimonial requests: 32% response rate

Video testimonial requests: 11% response rate

Why video gets fewer responses:

Higher effort (setup, appearance, speaking)

Camera shyness (67% of people uncomfortable on video)

Perfectionism (people re-record 3-5x on average)

Winner: Text (3x higher response rate)

When to Use Video Testimonials

Video performs best in these scenarios:

1. High-Consideration Purchases

Products/services over $500 or subscriptions >$50/mo. Why: Buyers need more convincing. Seeing a real person builds trust. Examples:

SaaS annual plans ($1,000-10,000)

Coaching programs ($2,000-20,000)

B2B services (consulting, agencies)

2. Complex or Intangible Products

When it's hard to explain the value in text. Examples:

Mental health apps

Business coaching

Transformation programs (fitness, career change)

Enterprise software with long sales cycles

3. Emotional Purchases

Products where feeling/experience matters more than features. Examples:

Wedding services

Therapy/counseling

Education/courses

Luxury products

4. Desktop-Heavy Audiences

If 70%+ of your traffic is desktop/laptop (B2B SaaS, design tools).

5. Long-Form Content Pages

Case studies, landing pages with 2,000+ words, webinar pages.

When to Use Text Testimonials

Text performs best in these scenarios:

1. Low-Consideration Purchases

Quick, impulse buys under $50. Why: Users don't need heavy convincing. Short quote is enough. Examples:

E-commerce products

Mobile apps

Small plugins/tools

Low-ticket digital products

2. Mobile-First Audiences

If 60%+ of traffic is mobile (consumer apps, e-commerce). Why: Videos on mobile require:

Data/wifi

Sound (or headphones)

Vertical screen space

User has to stop scrolling

Text is frictionless on mobile.

3. Fast-Paced Landing Pages

Pages designed for quick conversion (lead gen, email signup).

4. SEO-Optimized Pages

Text testimonials = text content = SEO value. Videos don't help SEO (unless you add transcripts).

5. Accessibility-First Brands

Text is inherently accessible. Video requires:

Captions

Transcripts

Audio descriptions

If accessibility is a priority, text is safer.

The Best Approach: Hybrid

Our tests show mixing text and video gives best results: Strategy:

Homepage: 3 short text testimonials (above fold) + 1 video testimonial (below fold)

Landing pages: Lead with text (scannable), include 1-2 videos mid-page

Pricing page: Text testimonials near CTAs, video testimonial showcasing ROI

Case studies: Video testimonial as hero, detailed text testimonials throughout

Why this works:

Text catches skimmers

Video converts engaged users

Mobile users see text

Desktop users watch videos

Best of both worlds

Video Testimonial Best Practices

If you're going to use video, do it right:

Length

Ideal: 30-60 seconds

Maximum: 90 seconds

Sweet spot: 45 seconds

Longer videos have dramatic drop-off (60% abandon after 1 minute).

Format

Horizontal for desktop-first audiences (16:9)

Square or vertical for social/mobile (1:1 or 9:16)

Both if budget allows

Production Quality

Don't over-produce: Authentic > polished

Good lighting: Natural window light is enough

Clear audio: Built-in mic is usually fine for testimonials

Stable camera: Tripod or phone stand

Content Structure

Best testimonial videos follow this flow:

Name + title + company (5 sec)

Problem they had (10 sec)

Why they chose you (10 sec)

Result/outcome (15 sec)

Recommendation (5 sec)

Total: 45 seconds

Technical Requirements

Captions: Required (66% watch on mute)

Autoplay: Enabled, muted by default

Loading: Lazy load (don't slow page speed)

Fallback: Thumbnail + "Play" button

Text Testimonial Best Practices

Length

Ideal: 50-100 words

Minimum: 20 words (avoid "Great product!")

Maximum: 150 words

Format

Include customer name

Add company/title (B2B) or location (B2C)

Use professional headshot (increases trust 27%)

Link to customer's website/profile

Content Quality

Bad testimonial: > "Amazing product! Highly recommend." - John D. Good testimonial: > "GetProofz cut our testimonial collection time from 3 hours per week to 15 minutes. The AI polish feature saved us from publishing testimonials with typos, and the widget integration was live in under 5 minutes. Worth every penny." - Sarah Mitchell, Head of Marketing at Acme Corp What makes it good:

Specific outcome (3 hours → 15 min)

Multiple features mentioned

Quantifiable result

Full name + title + company

Formatting

Use visual hierarchy:

Quote in larger font

Name in bold

Title/company in smaller, muted text

Photo on left, quote on right

A/B Testing Testimonials

Want to test video vs text yourself? Here's how:

Test Setup

Control: Your current testimonial format Variant A: Replace all with video testimonials Variant B: Mix 50/50 text and video

Metrics to Track

Conversion rate (primary)

Time on page

Bounce rate

Scroll depth

Mobile vs desktop performance

Sample Size

Minimum 1,000 visitors per variant

Run for 2-4 weeks (capture weekly variance)

Statistical significance >95%

Tools

Google Optimize (free)

VWO ($99+/mo)

Optimizely (enterprise)

Real Examples: Video vs Text

Case Study 1: B2B SaaS (Project Management Tool)

Before: Text testimonials only

Conversion rate: 2.8%

After: Added 3 video testimonials

Conversion rate: 4.9% (+75%)

Average contract value: +12% (video built more trust for annual plans)

Takeaway: Video worked for high-ticket SaaS

Case Study 2: E-Commerce (Phone Cases)

Before: Text testimonials with 5-star ratings

Conversion rate: 3.2%

After: Replaced with video testimonials

Conversion rate: 2.7% (-16%)

Why it failed:

Mobile-first audience (73% mobile traffic)

Low-ticket item ($29)

Users wanted quick validation, not story

Takeaway: Video hurt mobile e-commerce

The Future: Interactive Video

Emerging trend: interactive video testimonials Features:

Click to skip to specific questions

Chaptered (jump to "results" or "features")

Shoppable (click product shown in video)

Branching (choose what to hear about)

Early data shows interactive videos have:

2x completion rate

1.7x conversion vs standard video

40% higher engagement

Tools: Wistia, Vidyard, Vimeo OTT

Conclusion

Video vs text testimonials: Video wins on:

Trust and credibility

Engagement and attention

Emotional connection

High-ticket conversions

Text wins on:

Cost and speed

Response rate (3x easier to collect)

Mobile performance

SEO value

Our recommendation: Start with text testimonials (easier to collect at scale), then upgrade your top 3-5 to video. Use both on your pages. The future is hybrid: text for quick scanning, video for deep engagement. --- Want both? GetProofz collects text and video testimonials, polishes them with AI, and creates beautiful widgets for your site. [Try free →](https://getproofz.com)